Loyalty and Journalism
I believe with a strong passion that Journalists loyalty should be to the citizens and no one else. I believe that in order to achieve that pure unbiased journalist integrity (which so many Journalists flauntingly say they are), journalists should have no other loyalty to any type of business or corporations. Yes, I do know that journalists are often tied with big corporations to help fund their work, however, a corporation should not tell what can and can not be reported to a journalists.
I also believe that any type of journalistic media should be involved in advertisement scams. An example of this can be seen with the L.A. Times and the Staples Center. The L.A. Times and the Staples Center created a special editorial all about the new Staples Center, and then they both split the profits from the advertising used in this editorial. This kind of journalism plays against the system of trustworthiness between readers and the media. Because of this manipulation, the L.A. Times lost a lot of credibility with its customers. See: http://www.salon.com/media/log/1999/11/05/media/
Another example of the thin line between being loyal or not is through patriotism. A lot of war time journalists have a hard time trying to balance their stories with being patriotic with their own soldiers in war, and of telling the truth, even though it may anger its viewers. An example of this is the Abu Ghraib prison scandal during the recent Iraq war. The journalist had to choose between being loyal and patriotic by not reporting on the scandal of American soldiers cruelly mocking prisoners, and that of telling the truth, even though its consumers may dislike the story and how it would shed a bad light on America. I believe that to always be fair, being truthful is more important then being patriotic. See: http://digitaljournalist.org/issue0612/the-changing-problem-of-a-journalist-s-loyalty.html
In the end, in order to create totally neutral journalism, journalists must not be influenced by major companies and corporations that want to get their agenda across through media. By doing this, journalism will once again regain trust with its consumers. If they gain trust again with consumers, more people will buy and read or watch journalists news media. This will in turn create a larger market and a greater profit.
Stephen Tanner
I also believe that any type of journalistic media should be involved in advertisement scams. An example of this can be seen with the L.A. Times and the Staples Center. The L.A. Times and the Staples Center created a special editorial all about the new Staples Center, and then they both split the profits from the advertising used in this editorial. This kind of journalism plays against the system of trustworthiness between readers and the media. Because of this manipulation, the L.A. Times lost a lot of credibility with its customers. See: http://www.salon.com/media/log/1999/11/05/media/
Another example of the thin line between being loyal or not is through patriotism. A lot of war time journalists have a hard time trying to balance their stories with being patriotic with their own soldiers in war, and of telling the truth, even though it may anger its viewers. An example of this is the Abu Ghraib prison scandal during the recent Iraq war. The journalist had to choose between being loyal and patriotic by not reporting on the scandal of American soldiers cruelly mocking prisoners, and that of telling the truth, even though its consumers may dislike the story and how it would shed a bad light on America. I believe that to always be fair, being truthful is more important then being patriotic. See: http://digitaljournalist.org/issue0612/the-changing-problem-of-a-journalist-s-loyalty.html
In the end, in order to create totally neutral journalism, journalists must not be influenced by major companies and corporations that want to get their agenda across through media. By doing this, journalism will once again regain trust with its consumers. If they gain trust again with consumers, more people will buy and read or watch journalists news media. This will in turn create a larger market and a greater profit.
Stephen Tanner
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